The National Rifle Association being such a large organization, it would make sense that a specific NRA store be established to market a plethora of items. The NRA has employed the marketing scheme that is now an old and familiar practice of establishing its store front via the internet. The NRA store was established as a way for members and NRA supporters to pick up the latest swag that the NRA has to offer, with a variety styles and logos splashed all over their products to show everyone that he/she is a proud defender of the Second Amendment.
In taking a quick glance at the web-site, it is easy to see that the NRA has its hand on just about everything that can sport their logo. You name it, they have it : car accessories, decals, clothing, hats, jewelry, watches, office supplies mugs, wallets, etc. That is not to say that the NRA store only offers promotional or marketing material.
Of course, there are various accessories available for firearms, and even hunting gear as well. Some the key firearm gear and accessories available at the NRA store worth mentioning are protection gear, holsters, carrying cases, and laser sights. Some of the knives available on the site are special edition NRA collections only found through the NRA store.
NRA members receive a discounted price on their final sales amounts on purchases, while also receiving the ability to purchase certain items specifically reserved for members of the organization, and having a first chance at clearance items. Life Members have their own section of products available only to them.
Each product carefully discerns the Life Member's status; perhaps, most impressive is the availability of men's and ladies rings available in various shapes and styles, adding a bit flare and boldness to NRA pride. The NRA store also offers quite the extensive collection of firearm related publications and books. This proves to be important in the ability of the organization to make some of its published written material be available to all members, but possibly more importantly, to non-members as well.
There are various guides pertaining to the use of firearms--including rifles, shotguns, and handguns--as well books containing an outline of the various rules, laws, and regulations that pertain to each state.
There also NRA guides to self-defense--inside and outside of the home--and hunting and survival skills. The NRA store even has a special section devoted to one of its most influential, beloved, and popular members, Charlton Heston. This section offers up various types of memorabilia celebrating and commemorating Heston.
From t-shirts with the man's face posed with a pipe, to limited edition pens and utility knives. There is even a shirt capturing the now historic speech from 2000, with him on the pulpit, rifle raised high, and the words, "From My Cold Dead Hands." written over the picture from arguably Charlton Heston's most memorable moment as President of the NRA. The NRA store has just about anything that a member of the National Rifle Association would care to have to proudly boast and show his affiliation with the organization.